James Collins discusses football nutrition's evolution, focusing on tailored strategies, cultural respect, and supporting young players.

James Collins talks about how sports nutrition now boosts performance and revenue, with a growing focus on sustainability and tech.

James Collins transformed football nutrition by empowering players, emphasizing sustainability, and promoting smarter, balanced choices.

This article shows how external experts boost player performance with clear communication, coaching, and long-term support.

James Collins shares his journey in sports nutrition covering evolving roles, challenges, and future trends.

This article urges football to embrace sustainable nutrition, balancing player performance for a healthier planet.